Building the operating system for community-led fitness in the UK.

Cali has already proven the in-person model in Bath. Now we are building the national engine — demand, coaches, systems, and infrastructure first — then launching future communities where success is already most likely.

Proven flagship in Bath
Online + Academy growth engine
Data-led national rollout
Model
Community-first fitness
Strategy
Build demand before sites
Opportunity
A scalable UK platform

Explore the full Cali investor deck

View the full presentation below, including the problem, proof, rollout strategy, revenue model, and long-term vision for Cali.

Investor Presentation
Cali 2026 Pitch Deck
Open PDF Full Screen

Want the full story?

For a deeper look, watch the full investor walkthrough video and read the full business plan. Between them, you’ll get the strategic logic, financial thinking, rollout model, and the wider vision behind Cali.

Investor Walkthrough
Watch the full pitch deck breakdown

A full video walkthrough of the pitch deck, explaining the model, the strategy, the rollout plan, and why we believe Cali is such a compelling opportunity.

Watch on YouTube
Full Business Plan
Read the investor memo

For a more detailed look at the investment case, the business model, the rollout logic, the raise, and the long-term vision, read the full written business plan.

Full investment thesis
Financial model and raise logic
Rollout strategy and execution plan
Open Business Plan

Share feedback or register your interest

If the vision resonates, we’d love your honest thoughts. You can use the form below to share feedback, ask questions, or indicate whether you’d be interested in a potential SEIS investment round.

Why fill this in?
Help shape the next phase of Cali

We’re using this to gather sharp feedback, spot recurring questions, and understand who may want to be involved as the round develops.

Inside the form
Clear, short feedback questions
Space for questions or concerns
Optional indication of SEIS interest
Potential investment range
Next step
Interested in talking directly?

Use the form first, and if it makes sense, we can follow up with the full investor pack, deeper numbers, and a direct conversation.